Belgium is the shopping capital of Europe. Here, you can find everything — from world-famous handmade Belgian chocolate to stylish clothing and quality footwear. If you’re planning a shopping trip to Belgium, it’s helpful to learn in advance about the main shopping centers and stores, including their locations, opening hours, and product ranges. This practical guide will help tourists and independent travelers navigate the world of Belgian shopping.
Shopping Highlights Across Belgian Cities
The shopping scene in Belgium is characterized by a variety of retail options. Major shopping hubs are located in cities such as Brussels, Antwerp, and Liège. You’ll find both high-end fashion boutiques and large malls. Beyond the big-name brands, Belgium is also home to countless local markets and family-owned shops that add a unique charm. Global chains haven’t taken over completely, so you can still discover authentic shopping experiences. These independent stores reflect the real culture of shopping in Belgium and are well worth visiting.
Shopping Centers and Stores in Brussels
The best way to begin shopping in Belgium is to start in Brussels — the country’s commercial and cultural heart. The capital offers a wide selection of shopping centers, large markets, and flea markets, all conveniently located for tourists. The main shopping artery of the city is the pedestrian-only Rue Neuve, lined with international retail chains and boutiques.
At the northern end of Rue Neuve lies the City 2 shopping mall, part of the large entertainment complex Fnac. Be sure to visit the Galeries Royale Saint Hubert — the oldest shopping arcade in Europe, home to boutiques, cafés, restaurants, and a cinema in the Galeries du Roi.
Find out how to plan a city break in Brussels for tourists and visitors.
Fashion lovers should head to Avenue Louise and Boulevard de Waterloo, where designer boutiques cluster — these are some of the best stores in Brussels for new fashion and footwear from top global designers.
Places worth visiting in Brussels:
- Grand Place Market – Flower and greenery market, open daily from 8:00 to 20:00
Address: Grand-Place, Brussels
Website: grandplacemarket.be - Crèmerie de Linkebeek – Cheese market with over 350 varieties, shops, and small malls
Address: Chaussée de Bruxelles 72, Linkebeek
Website: cremeriedelinkebeek.be - Place du Jeu de Balle – Flea market, a great place to buy souvenirs
Address: Place du Jeu de Balle, Brussels
Website: jeu-de-balle.be - Châtelain – Trendy district with clothing and footwear boutiques by famous designers
Address: Avenue Louise, Brussels
Website: chatelainbrussels.be - Chocolaterie Mary – Legendary spot for authentic Belgian chocolate
Address: Rue Royale 55, Brussels
Website: chocolateriemary.be
Shopping in Brussels is a chance to buy unique items, souvenirs, and original Belgian culinary products. But keep in mind that prices in the capital can be high. For better deals, it’s worth checking out shopping centers in other Belgian cities.
Tip:
Always check the opening hours of shops and markets in advance — so your shopping day doesn’t get ruined by a surprise closure.
Shopping in Antwerp
Shopping in Antwerp is a real delight for fashion lovers and brand enthusiasts. The city is known as the unofficial fashion capital of Central Europe — it’s the home of the legendary Antwerp Six. You’ll easily find clothing and footwear stores from global designers, and the well-developed tourist infrastructure ensures a smooth and comfortable visit. Besides shopping, you can enjoy the local restaurants and cafés to recharge with a good meal.
Can you believe Belgium also has a sea, beaches, and summer vacation spots?
If it’s your first time in Antwerp, head straight to Nationalestraat — this street features some of Belgium’s best-known fashion stores, showcasing collections from top designers. Don’t miss the MoMu Fashion Museum, which tells the story of the city’s fashion scene. International retail brands are housed in 18th-century buildings on the pedestrian Meir Street. Nearby Schuttershofstraat features shops like Paul Smith, Burberry, and others.
Places worth visiting while shopping in Antwerp:
- Stadsfeestzaal – A former conference hall turned shopping mall with a wide range of Belgian stores
Address: Meir 78, Antwerp
Website: stadsfeestzaal.be - Chocolatier & Confiserie Burie – Famous for Belgian sweets, chocolates, and pastries
Address: Nationalestraat 41, Antwerp
Website: chocolatierburie.be - Het Zuid – An outlet near the city center for designer deals
Address: Van Eycklei 24, Antwerp
Website: hetzuid.be - Sint-Andries – A district known for antiques, art pieces, and original souvenirs
Address: Sint-Andriesstraat, Antwerp
Website: sint-andries.be - Shopping Stadspark – A mall with various shops and cafés
Address: Frankrijklei 65, Antwerp
Website: shoppingstadspark.be - K in Kortrijk – A popular mall with branded stores and entertainment
Address: Meir 78, Antwerp
Website: kinkortrijk.be - Wijnegem Shopping Center – Belgium’s largest shopping center with over 250 stores
Address: Ringlaan 100, Wijnegem (near Antwerp)
Website: wijnegemshopping.be - Docks Bruxsel – A modern shopping complex with stores, restaurants, and a cinema
Address: Havenlaan 86c, Antwerp
Website: docksbruxsel.be
When planning a shopping trip in Antwerp, it’s a good idea to study the city map and public transport schedule in advance. Many shopping centers are located both downtown and on the outskirts. Alternatively, renting a car can make it easier to move around the city and nearby areas.
Antwerp Tales:
A guy walked into a boutique in Antwerp, tried on a pair of sneakers, and the clerk said: “That’s only for the left foot!” Turned out it was a designer art project. He walked out wearing the sneaker on his left foot and a regular trainer on the right. Tourists stared, and he strutted like a hero. Shopping in Antwerp always has a twist!
Shops in Ghent
Ghent is perfect for those who want to combine relaxed shopping with exploring historical landmarks. Its architecture blends classic medieval charm with post-industrial structures, creating a unique atmosphere. Compared to Brussels and Antwerp, life in Ghent moves at a slower pace, making it ideal for leisurely shopping. The city’s streets feature nearly all international brands as well as popular family-owned and independent Belgian shops.
Must-visit places in Ghent:
- Veldstraat shopping area – the central street with major brand stores and souvenir shops
address: Veldstraat, Ghent
website: veldstraat.be - Brabantdam – stylish boutiques and salons, plus cozy cafés and restaurants with traditional Belgian cuisine
address: Brabantdam, Ghent
website: brabantdam.be - The Other Shop – a unique bookstore featuring modern titles and rare editions
address: Nederkouter 56, Ghent
website: theothershop.be - Sint-Jacob’s Prondelmarkt – a flea market perfect for haggling and chatting with locals
address: Sint-Jacobsnieuwstraat, Ghent
website: prondelmarkt.be - Confiserie Temmerman – a candy shop with classic Belgian treats, chocolate, pastries, and tastings
address: Korenmarkt 10, Ghent
website: confiserietemmerman.be
Additional options:
- Shopping Stadsplein – a mall featuring branded stores and restaurants
address: Stadsplein 3, Ghent
website: shoppingstadsplein.be - Dampoort Shopping – a large shopping complex with clothing, electronics, and cafés
address: Dampoortstraat 25, Ghent
website: dampoortshopping.be - Vrijdagmarkt Market – a market with food, souvenirs, and artisan crafts
address: Vrijdagmarkt, Ghent
website: vrijdagmarkt.be - Kouter Flower Market – a flower market with plants and home accessories
address: Kouter, Ghent
website: kouterflower.be
Ghent has a rich shopping culture and a variety of stores, where every visitor can find something special and enjoy quality shopping combined with the charm of the historic center. When planning your shopping trip, note that most stores are open from 10:00 to 18:00, and many are closed on Sundays.
Learn more about the Gravensteen Castle Museum in Ghent.
For easy travel around the city, it’s best to use public transport or a bike—parking in the center is limited and expensive. Don’t forget to check out local markets and small shops, where you can find unique souvenirs and handmade goods that make perfect gifts from Ghent.
Fun fact:
Ghent hosts the largest medieval market in Europe, open every Friday and attracting thousands of visitors from across the country.
Shopping Centers in Liège
Liège, the largest city in Wallonia and a key French-speaking region of Belgium, offers a convenient and diverse shopping experience for tourists and shopping enthusiasts alike. A good place to start your retail journey is Rue Vinâve d’Île, the central street home to a mix of small retail shops and international clothing and footwear brands. Just nearby is an impressive Gothic cathedral, allowing visitors to combine shopping with sightseeing.
Historical Fact:
In the 19th century, Liège was one of the first cities in Belgium to introduce fixed-price stores, which revolutionized the retail experience for shoppers.
For more comprehensive shopping, visit Médiacité, a shopping center with over 100 stores — a rarity in Belgium due to limited space. Don’t miss La Batte market, the largest in the region, open only on Sundays. For bargain hunters, a trip to Maasmechelen Village is recommended — here you’ll find discounted branded goods.
Be sure to visit one of Belgium’s cultural highlights — the STAM museum in Ghent.
Where to shop in Liège:
- Benoît Nihant — a hub for Belgian chocolate with classic sweets
Address: Rue des Dominicains 6, Liège
Website: com - Milk — a fashionable boutique offering designer clothing in a unique atmosphere
Address: Rue de la Cathédrale 4, Liège
Website: milk-liege.be - Wattitude — a grocery store selling regional Walloon products
Address: Quai de la Goffe 25, Liège
Website: be - Kazabulles — the largest comic and graphic novel shop in the region
Address: Rue des Clarisses 10, Liège
Website: be - Médiacité — a large shopping mall with over 100 stores and an entertainment area
Address: Boulevard du Centenaire 20, Liège
Website: be - Shopping Cora Liers — a large retail complex just outside Liège with a wide range of brands
Address: Rue de Liers 210, Liers (near Liège)
Website: be - Rue Pont d’Avroy — a street with boutiques, cafés, and clothing stores in the city center
Address: Rue Pont d’Avroy, Liège
Website: (no official website) - Marché de la Batte — Liège’s largest Sunday market, offering food, souvenirs, and clothes
Address: Quai de la Batte, Liège
Website: be
Before heading out to Liège’s shops and malls, it’s best to plan your route. Public transportation is well developed, but buses may not reach every shopping destination. Walking for 20–30 minutes between locations is common and lets you enjoy the city’s landmarks while you shop.
Liège is a city with a rich trading heritage and a vibrant modern vibe, where everyone can find something for themselves — from brand-name stores to cozy markets. Shopping here is not just about buying, it’s about experiencing the spirit, tradition, and culture of Wallonia. Don’t miss the chance to combine the useful with the enjoyable!
Shopping Rankings: Belgium’s Best Stores and Malls
Belgium offers a wide range of excellent places to shop for everyday items, clothing, electronics, and souvenirs. Shops and malls are spread across various cities, alongside flea markets and local bazaars. Unlike typical retail stores, these markets often offer truly unique finds — antiques, vintage fashion, rare souvenirs, and handmade crafts. It’s these special spots that make shopping in Belgium a memorable experience for tourists and lovers of unusual discoveries.
Maasmechelen Village
Maasmechelen Village is one of the top shopping destinations in Belgium, known for its luxury outlets and flagship stores of world-renowned brands. With over 100 boutiques and showrooms, visitors can shop for designer clothing, shoes, and accessories at discounts of up to 60%. Beyond shopping, tourists can enjoy strolling through the village’s charming streets, exploring local sights, or relaxing in cafés and restaurants that serve traditional Belgian cuisine and European delicacies.
Maasmechelen is part of the international network The Bicester Village Shopping Collection, which also includes popular shopping centres in London, Paris, Dublin, Barcelona, and Milan. This guarantees high-quality service and a wide variety of products.
Opening details: the outlets are open daily from 10:00 to 20:00, discounts are updated frequently, and special promotions may apply during holidays.
Places to visit in Maasmechelen:
- Maasmechelen Village
address: Zetellaan 100, 3630 Maasmechelen
website: https://www.maasmechelenvillage.com
reviews: “Great brand selection, big discounts, perfect for bargain shopping.” - Cameleon
address: Zetellaan 105, 3630 Maasmechelen
website: https://www.cameleon.be
reviews: “Cozy place with a cool range of Belgian clothing and accessories.” - Maasmechelen Shopping Center
address: Passage 2, 3630 Maasmechelen
website: https://www.maasmechelenshoppingcenter.be
reviews: “Good shopping mall with a wide range of stores and relaxing cafés.”
Maasmechelen is ideal for those seeking great deals on branded fashion while enjoying the warm atmosphere of a traditional Belgian village. If you want to combine shopping with leisure, this is your spot.
Tip:
Plan your trip on weekdays — weekends and holidays can be crowded, which may affect the comfort of your shopping experience.
Cameleon
Cameleon is a large shopping center in Brussels, known for its Woluwe and Genval locations. The Woluwe store offers a broader selection of premium items and unique products, while Genval frequently provides discounts of up to 70%, especially for regular customers and during special promotions. Visitors will find branded goods and accessories from names like Hush Puppies, Patagonia, and Kate Spade.
The centers operate on a self-service concept. For visitor convenience, there are lounge areas, cafés, and even childcare services — all designed for a relaxed and extended shopping experience in Belgium. After shopping, don’t forget to apply for a discount card or sign up for the loyalty program to receive additional deals and take part in bonus promotions.
Main locations worth checking out:
- Woluwe
address: Avenue Ariane 15, 1200 Brussels
website: https://www.cameleon.be/woluwe
highlights: exclusive products, fashion and accessories from global brands - Genval
address: Avenue Ariane 20, 1200 Brussels
website: https://www.cameleon.be/genval
highlights: supermarket with regular discounts up to 70%, loyalty promotions - Cameleon Café
address: Avenue Ariane 15, 1200 Brussels (inside the shopping center)
highlights: lounge space, great drinks and light snacks - Cameleon Kids Center
address: Avenue Ariane 15, 1200 Brussels
highlights: childcare services while parents’ shop
Cameleon is more than just a shopping center in Brussels — it’s a comfortable retail space with a wide variety of branded clothing, accessories, and goods at discounts of up to 70%. Thanks to the café, lounge areas, and kids center, it’s easy to spend the whole day here. Loyalty programs and discount cards make it even more rewarding.
Godiva Factory
The Godiva factory is a symbol of Belgian chocolate and one of the most recognized brands worldwide. You can taste authentic Belgian chocolate only at official Godiva stores in Belgium, especially in Brussels, where an outlet is located right next to the production facility. Visitors can also book a chocolate factory tour to witness the creation process of the famous pralines and truffles.
Godiva stores offer not only classic chocolate bars, but also sweet souvenirs — gift-wrapped pralines, cakes, and pastries. The “Masterpieces” and “Cube Truffles” collections are particularly popular among gourmet lovers and chocolate collectors.
The Godiva factory is a renowned Belgian chocolate brand where you can buy signature sweets and take a guided tour of the production.
- address: Avenue de Jette 4, 1081 Brussels
- website: https://www.godiva.com
- opening hours: daily from 10:00 to 19:00
- highlights: flagship store next to the factory, chocolate production tours, large car park, easy access via public transport
- reviews: visitors praise the exceptional service and outstanding chocolate quality; the “Masterpieces” and “Cube Truffles” collections are a must-try
The Godiva factory is a perfect spot for true connoisseurs of Belgian chocolate — a place where you can not only buy exclusive treats but also learn about the production process. Thanks to its convenient location and wide selection, it’s a highlight of any shopping trip in Brussels.
Woluwe Shopping Center
Woluwe Shopping Center is one of the oldest and largest shopping complexes in Belgium, located in Brussels. This modern mall brings together renowned European and international brands of clothing, footwear, accessories, and products for the whole family. Woluwe is ideal for family shopping thanks to the presence of children’s play areas, cafés, and restaurants for relaxing breaks.
The center regularly hosts entertainment and cultural events — exhibitions, concerts, and sports competitions — making every visit more engaging. For relaxation, there is also a spa offering a range of cosmetic treatments.
- address: Rue Saint-Lambert 200, 1200 Woluwe-Saint-Lambert, Brussels
- website: https://www.woluwe-shopping.be
- opening hours: Monday–Saturday from 10:00 to 19:00, closed on Sundays
- highlights: about 130 shops, children’s entertainment zones, cafés and restaurants, regular cultural and sports events, spa with innovative treatments
- reviews: visitors praise the wide range of brands, relaxing atmosphere, and family-friendly infrastructure
Woluwe Shopping Center is more than just a shopping destination — it’s a full-scale leisure and entertainment hub in Brussels. With popular brand stores, cozy cafés and restaurants, kids’ zones, and a spa, Woluwe offers a perfect environment for both shopping and relaxing family time in the city.
Waasland Complex
Waasland Complex is a large shopping center in Sint-Niklaas, covering over 45,000 sq.m. It hosts many shops, boutiques, and outlets, making shopping varied and convenient. The single-story building makes it easy to plan purchases and move between stores. Regular discounts and fairs are convenient for both tourists and locals, and registering as a frequent shopper on the official website allows receiving extra bonuses and special offers.
About the Waasland shopping complex in Belgium.
- address: Kapelstraat 100, 9100 Sint-Niklaas
- website: https://www.waaslandshopping.be
- features: single-story building, regular promotions and discounts, registration for loyal customers
- reviews: visitors highlight the convenient store layout, friendly atmosphere, and good prices during sales
Waasland is a great choice for those who value comfortable and diverse shopping outside the big cities. Thanks to regular promotions and well-organized space, it is easy to find both branded products and local goods here. Don’t forget to register on the center’s website to not miss out on special offers and bonuses.
Saint-Hubert Royal Galleries
The Saint-Hubert Royal Galleries shopping complex is one of the most prestigious shopping destinations in Belgium, combining upscale stores with unique historic architecture. Shoppers will find branded boutiques including Camper, Gautam Diamonds, and Delvaux, and can relax in elegant restaurants offering Belgian and international cuisine. For the convenience of regular customers, apartments are available right above the galleries.
Address and operating details:
- Galerie du Roi 5, 1000 Brussels
- website: galeries-saint-hubert.com
- open daily from 10:00 to 19:00
- over 50 premium stores in the complex
- reviews highlight the unique atmosphere, convenience, and high level of service
Saint-Hubert Royal Galleries is the perfect place for those who appreciate a blend of history and modern shopping. Here you can buy exclusive products from leading global brands and enjoy an atmosphere of elegance and comfort. Visiting the galleries will be a memorable addition to any trip to Brussels.
Shopping at Stadsfeestzaal
Shopping at Stadsfeestzaal offers the chance to combine retail therapy with a taste of Antwerp’s architectural history. The shopping center, reopened after restoration in 2007, features a variety of stores with men’s and women’s clothing, shoes, and accessories. Its convenient location in the city center, spacious parking, and cafés make it comfortable for the whole family.
Useful information:
- address: Meir 78, 2000 Antwerp
- website: be
- operating features: open daily, convenient parking, children’s play areas, cafés and restaurants on site
- reviews: shoppers note the stylish atmosphere, brand variety, and convenient location; some highlight good price-quality ratio
Stadsfeestzaal is a unique blend of history and modern shopping in the heart of Antwerp. Here everyone will find stores to suit every taste, and the convenient infrastructure makes your visit comfortable and enjoyable. Visiting this shopping center is a great addition to a walk through the city center.
Shopping Tips in Belgium (FAQ)
When are the biggest sales in Belgium?
The main seasonal sales usually take place in winter (January–February) and summer (June–July). During these periods, discounts of up to 50–70% on clothing and footwear can be found.
How to get VAT refund (tax free) on purchases in Belgium?
Tourists who are non-EU residents can get a VAT refund in stores if the purchase amount exceeds a certain threshold (around 125 euros). To do this, you need to request a tax free receipt and complete customs paperwork before leaving the EU.
What goods are worth buying in Belgium to avoid overpaying?
Chocolate, Belgian lace, beer, designer clothes and accessories are often sold at favorable prices, especially in outlets and markets.
Can you bargain in shops and markets?
Bargaining is not allowed in large shopping centers, but flea markets and private stalls often allow discounts with a friendly approach.
Which shops and shopping centers are best to visit in Brussels?
Recommended are Woluwe Shopping Center, City2, and the Maasmechelen Village outlet for good deals on branded clothing and accessories.
Are there specialized shops with Belgian souvenirs?
Yes, most tourist cities have stores with local souvenirs — chocolate, beer, ceramics, lace, as well as unique handmade items.
What is the best way to get around between shopping centers and shops?
In big cities, public transport — metro, buses, and trams — is convenient. In the suburbs, renting a car is preferable.
Can you use bank cards in Belgian shops?
Visa, MasterCard, and Maestro are accepted almost everywhere. Cash is rarely needed but is useful in small shops and markets.
What are the usual opening hours of shops in Belgium?
Shops usually operate from 10:00 to 18:00. Many are closed on Sundays, but tourist areas and shopping centers may have exceptions.
Which online resources help find current discounts and sales in Belgium?
Recommended are shopping center websites and apps, official Belgian tourist portals, and specialized coupon and discount sites.
